Luis Martin
DIGITAL INFLUENCE DIRECTOR SPAIN
The Director of Digital Influence at the Madrid office oversees content creation and marketing across various new formats. They are an expert in applying Artificial Intelligence to communication, as well as in ChatGPT, Metaverse, web 3.0, Social Media, Data Science, and Digital Marketing.
Experience.
He holds a dual degree in Journalism and Audiovisual Communication, as well as an MBA in Communication Business Management. He has worked for over 16 years at the COPE Group, where he served as Deputy Director of News and Head of the Digital department. Currently, he teaches courses on Digital Strategy, Social Media, and Communication, as well as IA.
Interests.
He is the father of a big family, and he loves both literature and sports. His passion is motorcycles and classic vehicles. He enjoys practicing various sports, but currently, golf and paddle are his top two activities.